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I'm an art director & creative designer specializing in thoughtful, elevated design across brand, digital, packaging, and campaign storytelling. I bring complex ideas to life through clean, intuitive, and impactful design solutions that work as beautifully as they look.

DESIGN SYSTEMS / PACKAGING / BRAND STORYTELLING / PHOTO + VIDEO DIRECTION /

NEW + NOTEWORTHY

Madison Reed Paid Social Design System

A scalable paid social design system that blends brand storytelling with performance-driven creative, built to increase awareness, test boldly, and evolve through continuous iteration.

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Holiday '25

Seasonal Brand Campaign + Design System

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The Gray Escape

New Product Branding + Branded Launch

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ColorSolve
Hair Care

Cross-Channel
New Product Launch

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Team Colorwonder

Athlete Partnership + Storytelling Campaign

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Bonding Time Hair Serum

New Product Launch + Campaign Art Direction

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Colorwonder

New Product Launch + Campaign Design System

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The Ice Cream Stand

Identity + Branding

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Color Reviving Gloss

Flagship Product Relaunch + Design Storytelling

currently listening to:

thanks for stopping by!

graphic design    •    art direction    •   brand strategy

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© 2025 by Hayley D'Auria
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